SEO News
Why Google May Adopt Vibe Coding For Search Algorithms
A new trend in Silicon Valley, vibe coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google co-founder Sergey Brin in a recent email to DeepMind engineers.
Google faces EU charges over search bias
The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals, according to sources familiar with the matter.
Paid News
Microsoft adds "Why This Ad?" feature to Bing search results
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.
Google to change how Tag Manager works with Google Ads in April
Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10.
Studies & Data
Google Study: 29% In The U.S. & Canada Used AI Last Year
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries.
Artificial Intelligence’s Energy Paradox: Balancing Challenges and Opportunities (PDF)
In today’s economy, artificial intelligence (AI) systems offer both challenges and opportunities. As integral components of digital infrastructure, the data centres that enable AI support a variety of applications, from cloud computing to complex data processing. AI’s rapid expansion, however, is accompanied by growing electricity demand, with the largest facilities in the world using the same amount of power as small cities to ensure uninterrupted operation.
Guides & Recommendations
Wix Vs. WordPress: Which Is Better For SEO?
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why?
Top Google Ads recommendations you should always ignore, use, or evaluate
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.
Events
Christchurch Search Marketing Social, Mar 27, 2025
We're excited to announce our first social event of the year—one of only two gatherings we’ll be hosting in 2025!
This casual meetup is a great opportunity to connect with fellow search marketers, paid search specialists, and SEO professionals in Christchurch. We warmly welcome solo or in-house marketers, the search curious, and anyone with questions about AI search.
TMC Christchurch: Social Networking Event | Friday 28 March
Save the date for our next Christchurch Meet Up, where we're catching up over a good old BYO at Saigon Centre on Friday 28 March.
Come enjoy some dinner, a couple of BYO vinos and quality chats with fellow Cantabrian marketers!
Thought Pieces
Deep SEO: The Potential Impact Of AI Mode And Deep Search Models
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers.
Is Google biased? An SEO veteran's perspective
Do Google search results have bias, and is that bias enough to unduly influence people?
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
AI News
Google Search testing "AI Mode"
Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up.
What is AI Mode. AI Mode is described as “Search intelligently research[ing] for you – organizing information into easy-to-digest breakdowns with links to explore content across the web.”
OpenAI: Internal Experiment Caused Elevated Errors
OpenAI published a new write-up about elevated errors in ChatGPT that significantly increased failed conversation attempts. The issue was caused by a misconfigured internal experiment.
Other News
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google's Monopoly
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where the court determined that Google broke antitrust laws by illegally maintaining its monopoly. The filing proposes four ways to loosen Google’s monopolistic hold on search and advertising.
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard.