AI search, PPC shifts, ecommerce SEO, and Google’s August spam update.
From status codes to LLMs, AI search, local SEO, and PPC—this week’s updates that shape search and ads.
Actionable insights on landing pages, technical SEO, AI SERPs, and optimising for today’s search and ad landscape.
From brand authority to Reddit karma: insights on SEO, PPC, AI search, and digital visibility in 2025.
Practical SEO and PPC updates for June: AI Mode, E-E-A-T, video growth, and platform-wide performance shifts.
From AI content workflows to local SEO myths—insights to sharpen your visibility in 2025.
Google simplifies SERPs, cuts ad list sizes, and shifts local search with AI and Maps.
New rules on explicit content, rising ad costs, and AI shifting how search and audience targeting work.
Ads in AI Overviews, crawl budget myths, and how to get cited by AI - this week’s Optimiser breaks down what matters.
AI Overviews, ad expansion, zero-click search & spam risks—Issue #24 of The Optimiser covers this week’s big shifts in search.
