Special Issue 15 - Localisation: From Local to International 11th March 2025

Thought Pieces

Google's New 'Ask For Me' Reviewed: Is This Bad For Local Businesses?

Uncover the potential impacts of Google's new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses?

AI, Authenticity, and Attribution: Your 2025 Location Marketing Non-Negotiables!

A lot was going on for marketers in 2024, right? So, let's make a stand. 2025 is the year when we take stock and put our efforts into achieving greater efficiency and results. We have identified 3 key pillars to help you do just that—cut through the noise and focus on what matters most.

Studies & Data

Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.

Guides & Recommendations

Local SEO For Service Area Businesses: Targeting Your Coverage

Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic.

Advanced Link Building Strategies For National, International & Local

Learn advanced link building strategies to naturally attract links from media, industry publications, niche sites, and bloggers.

Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results

Improve your local business's visibility with schema. Learn how structured data can help search engines understand and showcase your website better.

Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers

Learn about the new AI feature on Google Maps that lets you ask detailed questions about places on your mobile device.

Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data?

Explore the importance of image geolocation data for SEO. Find out how it can provide valuable information about the location and context of your images.

How To Create A Multilingual Website On WordPress

Struggling to reach international customers? A multilingual website can help. Learn how to create one on WordPress and grow your business worldwide.

13 Google Ads Settings To Check When Running International PPC Campaigns

Don't let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes.

Fixing international SEO issues | Women in Tech SEO

Learn how to fix international SEO issues for countries that speak the same language

Mastering International SEO: Saas & Tech Brands

Expanding beyond your local market is both exciting and challenging for any SaaS company. Each new region brings its own nuances—cultural, technical, and competitive—that can’t be addressed with a simple “one-size-fits-all” approach. Yet with the right strategy, these complexities can become real opportunities for global growth.

How To Leverage GA4 For The Analysis Of International SEO Strategies

Maximize the effectiveness of your international SEO strategies with GA4. Analyze key metrics and dimensions to refine your approach and drive better results.

How To Create Effective Global Websites For Local Audiences

Find out how to create effective global websites that drive business growth. Learn from successful global businesses and implement best practices for localization.

How to use SEO to enhance your visibility within a specific geographic area

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

9 essential geotargeting tactics for Google Ads

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

International SEO: Everything you need to know in 2025

From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.

SEO News

Google Local Update Removes Organic Listing When Local Listing Is Present

The first week of January, we reported on an interesting local update we named the January 2025 local search update. Well, this might be more of a diversity update, where Google removes the URL for the core organic results, when that URL is also present in the local pack results.

Google offers QR codes to get reviews from customers

You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.

Google Posts gain AI-enhanced images feature

Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.

Paid News

Google Local Service Ads now uses your booking links from Business Profiles

Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.