SEO News
Google's search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Google Search faces new UK probe
UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.
Paid News
Microsoft Launches Multi-Format Campaigns for Audience Ads
Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.
Google Ads Performance Max gets budget reallocation experiments
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.
Studies & Data
Study: Google search rankings correlate with ChatGPT mentions
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Paid search helps drive record-breaking $241.4 billion holiday season: Report
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
Guides & Recommendations
AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Join us as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Events
Free Ecommerce Live SEO Auditing Sessions | Sitebulb
This free training, delivered by 4 expert members of the Women in Tech SEO community, will cover essential aspects of auditing ecommerce sites for SEO.
WTSFest Melbourne 2025
Our first WTSFest down under - we're so excited to bring our conference to Melbourne, Australia in November 2025.
Thought Pieces
How Do Rankings Impact AI Results? What Research Shows…
If you’re like millions of other business owners, you feel like AI has thrown you a massive curveball in SEO. After all, how are you supposed to deal with the ever-changing SEO landscape AND AI landscape simultaneously? Now that all the major AI chatbots can give sources for their answers, AI search results are another
2025 SEO Tips for Success | Trends, Predictions, and Strategy
Learn 2025 SEO tips for success by diving into the trends we see, predictions we have, and the strategy we believe will help you!
AI News
Evidence That Google Detects AI-Generated Content
Evidence shows that Google detects AI-generated content within a specific context for search quality and ranking