Issue 1 20th December 2024

Thought Pieces

ChatGPT's search surge: 1% market share predicted by 2025

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

22 SEO Experts Offer Their Predictions For 2025

We’ve gathered insights from 22 industry experts to help you discover how AI, shifts in organic traffic, and branding shape the future of SEO.

Top 5 takeaways from the 2024 Web Almanac SEO Chapter

Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.

The future of paid search: 3 predictions for Google Ads in 2025

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Cut The Malarkey. Speaking Frankly About AI Search & SEO

A frank assessment of the significant changes in search and what SEOs should be paying attention to right now and in 2025.

Top 10 2025 PPC predictions and trends

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

Guides & Recommendations

5 PPC measurement initiatives to set yourself up for 2025 success

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.

How to beat audience saturation in PPC: KPIs, methodology and case studies

Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.

Does schema still matter in AI search?

Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.

Google Warns: Beware Of Fake Googlebot Traffic

Google warns about fake Googlebot crawlers and suggests tools and methods to identify legitimate traffic.

Top 10 Google Ads mistakes to avoid in 2025

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Marketing Trend: Consumers Prefer Relatability

A new marketing report finds consumer attitudes are shifting toward relatability over perfection.

GA4 Metrics Every Advertiser Should Pay Attention To

Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.

Google AI Overviews: Everything you need to know

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

YouTube SEO: What you need to know

YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.

23 WordPress Alternatives Best For SEO

Looking for WordPress alternatives? Discover 25 CMS options for different website needs, including open-source solutions and ecommerce platforms.

8 Metrics To Measure The Effectiveness Of Your Internal Linking Strategy

Measure the success of your SEO internal linking strategy by tracking these key metrics to determine if your internal links are paying off.

Ask An SEO: How To Move From Page 2 To Top Positions

Looking to boost your website's visibility? Find out how to move from page 2 to page 1 in search results with effective SEO techniques.

How to maximize visibility on Google’s blended SERPs

Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.

3 ways to use AI for SEO wins in 2025

AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.

18 Essential Accessibility Changes To Drive Increased Website Growth

Don't miss out on 1 billion potential customers. Discover how prioritizing accessibility can drive revenue and improve your SERP ranking.

SEO News

Google's new help document on faceted navigation

Faceted navigation can potentially lead to overcrawling and slower discovery crawls.

Exploit reveals how and why Google ranks content

Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.

Google December 2024 core update rollout is now complete

This update took 6 days to roll out and was a typical Google core update.

Google December 2024 spam update unleashed

This update was released a day after Google finished rolling out the December core update.

Paid News

Google Ads tests AI-powered reporting tool

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Google experiments with double ad placements for same advertiser

The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.

Google rolls out Brand Guidelines for Performance Max

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.