SEO News
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.
Google December 2024 spam update done rolling out
This spam update took about 7 days to fully roll out and is now complete.
Paid News
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Guides & Recommendations
Retaining Talent in 2025: Why Upskilling Is Non-Negotiable – Altitude Search
Is your agency ready for 2025? Learn how investing in professional development and training can prevent stagnation and retain top-performing talent.
How To Create Your 2025 Content Strategy – Good Words Work
Six questions to help you create your 2025 content strategy I started blogging in 2004 without a content strategy or a plan—I just sat down and typed away.
Thought Pieces
SEO in 2025: 4 Trends to Look Out For | Sitebulb
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
AI News
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Google expands AI organized search results to restaurants
Google expanded these for dining recommendations within Google Search.