SEO News
Google updates search quality raters guidelines with a focus on spam
The last update was ten months ago, when Google released its new spam policies and March 2024 core update.
Google AI Overviews more volatile than organic rankings: Report
The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.
Paid News
Google Ads revealing low-volume search terms as 'Private'
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Google Ads Update: Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Studies & Data
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.
Digital Ads Cost 19% More, Convert Less: User Frustration To Blame
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.
Guides & Recommendations
Disallow, Canonicalize, Noindex, or Remove? How to properly block content that's violating Google's site reputation abuse policy.
Glenn Gabe covers how to properly block content that's violating Google's site reputation abuse spam policy. Glenn covers four methods being used by site owners, but only two are correct.
Creating & Optimizing High-Converting Landing Pages
A high-converting landing page has been optimized for conversions. It helps your business grow by securing more leads and conversions, enhances SEO, and establishes your brand. Some of the main elements are eye-catching headlines and images, a simple sign-up form, and easy-to-read content that resonates with your target audience.
Events
Canterbury Tech 4th March 2025 - TechTuesdays - IRL*In Real Life
"From Vision to Launch: Cracking the Product Management Code" is designed for business owners, leaders, and tech employees eager to enhance their understanding of product management.
Switch or Stay: Why People Buy From Your Competitors - March 4
Consumers have more choices than ever—so how do you get them to choose YOU?
Join us for an exclusive webinar where we’ll break down the real reasons customers leave, where they go, and how to win them back. Get data-driven insights on social discovery, conversion tactics, brand trust, and retention strategies to outshine the competition.
Register now to learn how to keep customers engaged—and stop losing them to competitors.
Thought Pieces
PSA: AI Still Hallucinates | LinkedIn
Remember the big problem of AI hallucination? The thing where chatbots randomly made stuff up? Whatever happened with that? Not much — but for some reason, we’ve stopped talking about it.
Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
AI News
Comet Browser by Perplexity
Perplexity will be launching Comet, a new agentic browser, very soon! Sign up for the waitlist here.
Other News
Chegg sues Google for hurting traffic as it considers alternatives
KEY POINTS Chegg on Monday filed suit in federal district court against Google, claiming that AI summaries of search results have hurt the online education company’s traffic and revenue. Chegg has engaged Goldman Sachs to consider strategic options, including acquisitions and going private. Chegg “depends on referrals from Google’s monopoly search engine for a large portion of the revenue that it devotes to producing original online content,” the company said in the filing.
Reddit hints at expanded AI-powered search | TechCrunch
Reddit plans to launch a revamped search tool that'll help users navigate the social network but also answer 'subjective, hard, [and] interesting questions.'