SEO News
Google Updates Product Markup To Support Member Pricing & Sales
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results.
Paid News
Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Studies & Data
Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
Guides & Recommendations
The problem with tracking, and why it is hurting Shopify stores
Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like Google Analytics 4 (GA4) and Shopify fail to cover even the basics of data collection.
The expert guide to safe shopping and avoiding fake websites in 2025
In this guide to safe shopping and avoiding fake websites we’ve enlisted the help of F‑Secure’s crack team of cyber security experts. Cue voiceover: If you have a problem. If no one else can help. And if you can find them… maybe you can hire — the F‑Team!
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
Thought Pieces
Ask me anything on Product PR with Nikki Snell | Women in Tech SEO
For 1 hour, Nikki answered questions in WTS Slack's #digital-pr channel about all things Product PR: How to choose the right pictures, career advice, and more!
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights.
AI News
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
Other News
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Amazon's 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Amazon opens advertising to other retailers
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.