SEO News
Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition.
Google's Documentation Update Contains Hidden SEO Insights
Google's documentation update contains subtle changes that provide insights into improving content for humans (and search engines)
Paid News
Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
Studies & Data
Transactional AI Traffic: A Study Of Over 7 Million Sessions
A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.
LinkedIn Report: AI Overwhelms 72% Of B2B Marketers
LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows.
Guides & Recommendations
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
WordPress SEO Myths Busted: What You Really Need To Know
Let's debunk common WordPress SEO myths to help you drive better rankings and gain clarity on your SEO strategy.
Events
Chch WordPress Meetup - Dux Central. Mar 5, 2025
We're hosting a meet-and-greet event at Dux Central. Come enjoy a drink and some WordPress-related conversation.
[Webinar] Smart Ways to ACTUALLY Use AI in Your SEO Workflows | March 5, 2025
Learn how to ACTUALLY use new AI tools in your SEO workflows for more efficiency and effectiveness - join the free March 5, 2025 webinar (sign up here!).
SEO + CRO - Need to know | Workshop | March 5, 2025
As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.
The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.
Thought Pieces
Should You Still Use WordPress?
Is WordPress facing sustainability issues? Explore the recent disputes balanced with the benefits that the platform offers – this is still a CMS of choice.
From search to AI agents: The future of digital experiences
AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.
AI News
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
Other News
Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are using Google Tag Manager to load malware into Magento sites, stealing credit card numbers during checkout
LinkedIn Video Views Up 36%, New Tools & Courses Available
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.