SEO News
Product studio now available within Google Business Profiles
When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names.
Paid News
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
Studies & Data
Surprising Review Stats To Feed Your Local Strategy [Study]
Survey reveals trends in local reviews: trust in word-of-mouth, growing focus on recent feedback, and the importance of owner responses in shaping customer trust.
Study: 40% Of Consumers Support Brand Trend-Jumping
40% of consumers support brands joining trends, but authenticity, cultural relevance, and quick execution are crucial for success.
Guides & Recommendations
Unlocking Local SEO: A Practical Guide – Altitude Search
Learn how to optimise for local searches, use structured data, and create location pages that attract customers. A practical guide to local SEO best practices.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC.
Events
Marketing Lunch Club - Christchurch – Wednesday, 19th February
February Marketing Lunch Clubs are now live. There are no agendas for lunch club. It’s about connecting with peers. Feel free to chat about work, challenges and triumphs, and what inspires you. Explore the list below, find a lunch club near you and RSVP today. Marketing Lunch Clubs will be held on Wednesday, 12th and […]
Thought Pieces
Self-Love is not only for Valentine’s Day. | LinkedIn
Loving Yourself First: How Remote Work Empowers You to Prioritize YOU Valentine’s Day is all about love, but let’s be real—flowers and chocolates are cute, but the real love story starts with you. Loving yourself isn’t just about self-care Sundays and spa days (although, yes, please).
Why Google's 4th Quarter Results Raise Questions for SEO & PPC
Panel of 6 search marketers share why Google's Q4 2024 results may reflect shifts in user behavior and underlying instability
AI News
Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.
AI Chatbots Fail News Accuracy Test, BBC Study Reveals
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
Other News
Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.
Google To Migrate All reCAPTCHA Services To Cloud Platform
Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit.