SEO News
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google testing new-look search results in EU
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
Paid News
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Studies & Data
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Brands see an influx of traffic from ChatGPT and Google Gemini
DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.
Guides & Recommendations
Ask A PPC: How Can You Tell If You're Overspending?
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
Google Shopping Rankings: Key Factors For Retailers
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority.
Events
Digital + Social Media 2025 - What you need to win! | Friday, 7th February
Join Zania Guy for an exclusive, one-time event where you'll gain insights and a proven framework to help you win in 2025 with your digital and social media marketing.
Zania is an expert who has worked with New World, Les Mills International, Bluebells Cakery, Vodafone, and many global businesses in the UK. She will unveil her proven framework to help you excel in 2025. Zania has a track record of transforming brands and driving significant growth.
Christchurch Digital Marketing Meetup - Tue, Feb 11, 2025, 5:00 PM | Meetup
Welcome to the Christchurch Digital Marketing Meetup Group! Join us if you're interested in the ever-evolving world of AdTech. This group is open to marketing professionals, entrepreneurs, and enthusiasts seeking to explore new digital advertising technologies and strategies. Our meetups will be informal and not be presentation based, rather about building a community and learning from each other.
Thought Pieces
What Happens Next To The U.S. Vs. Google Antitrust Case?
Get the latest on the Google antitrust case under Trump. Find out how the new administration is approaching antitrust enforcement.
HubSpot's SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
AI News
Google AI Overviews now with detailed shopping comparisons
Google Search will provide a very detailed comparison of two products within its AI Overviews.
Yahoo testing new AI Search features
Yahoo Search is testing AI Chat features and AI generated answers within the search results.
Other News
Google Search launches Ask for me
This is a new labs experience where Google AI calls businesses to find out what they charge for a service & when it’s available.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.