SEO News
Confirmed: Google Is Requiring JavaScript To Block SEO Tools
Google Search confirms that it's requiring JavaScript to block bots and scrapers.
Google Updates Site Reputation Abuse Policy Documentation
Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance.
Paid News
Google Ads phishing scams target ad buyers
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
Google's Performance Max placement rules create API confusion
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.
Studies & Data
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve.
Global Skills Taxonomy Adoption Toolkit: Defining a Common Skills Language for a Future-Ready Workforce
Skills and talent shortages are critical challenges hindering economic growth, limiting business opportunities, and curbing individual potential. As technology rapidly advances and economic landscapes continue to shift, a common skills language is urgently needed to bridge gaps and enable workforce transformation.
Guides & Recommendations
What Are The Alternatives For Users If TikTok Is Banned?
Explore the alternative options to TikTok amid recent legal battles. Discover alternative platforms like Instagram and YouTube.
How to diversify your traffic sources
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
Events
Fostering future marketing leadership in New Zealand - New Zealand Marketing Magazine
The Marketing Association of New Zealand helps to upskill marketers at every stage of their career with dedicated programmes.
Thought Pieces
Navigating Trump-Era Tech: Ethics & Sustainability – Altitude Search
Explore the tension between ethical business values and US tech platforms in the Trump era, through the lens of a New Zealand-based SEO consultant.
Conferences for Introverts: My Personal Experience | Dani Leitner
Being an introvert shouldn’t hold you back from reaching any goal you have—whether it’s building connections, sharing your expertise, or learning from others. It’s not a flaw; in fact, it can be a real strength once you understand how to use it.
AI News
Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Other News
TikTok Ban Sparks 5000% Surge In Alternative App Searches
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.